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A universal strategy for social media marketing does not exist. One business’s methods may not apply to another. That being said, there are a few general do’s and don’ts that I keep in view every time I am stepping forward to manage someone’s social media account.
As a social media experts I know the right recipe to boost your brand’s presence in the digital world. I am social media expert who exactly knew how I had to help Assistevent drive traffic and generate leads. I use a unique approach that is engaging, strategic, and results-oriented. I am agile and always on the lookout for new ways to redefine what’s possible with social media. This case study will let you know and why I am the best social media managers out there.
By digitizing this mostly non-tech sector, Assistevent hopes to free event management from the constraints of the past. By bridging the gap between customers and suppliers, Assistevent aims to simplify event management as much as possible and remove tension and worry from the event planning and management process. With the aid of Assistevent, I aimed to empower clients and vendors to make more informed and wise decisions.
When it comes to social media marketing, I have a process that I follow to ensure that I am getting the most out of my efforts. In Assistevent’s case firstly, I had to do a thorough audit of their social media accounts to get a sense of their current following, engagement levels, and overall branding. Once I had the good understanding of where they are at that moment, I had to start developing a strategy that will help them grow.
Next, I created engaging content that was tailored to their audience. I knew that not everyone is the same, so I take the time to understand who they’re trying to reach and what they want to see. And then I produce content that will resonate with them. Lastly, I had to track the results of my efforts so that I can continually refine and improve my process. I wanted to make sure that I am providing you with the best possible results, and that means tracking everything from engagement rates to leads generated.
There are a number of different social media platforms that can be used for marketing purposes. However, not all of them are equally effective. The best social media platforms for marketing are those that are most popular with your target audience. For example, Facebook and Instagram are popular with younger audiences, while LinkedIn is more popular with business professionals.
I consider these demographics of each platform and came up with the solution of establishing a consistent and frequent posting schedule, monitoring their social activity on a daily basis, conducting in-depth research to determine which social platforms would be the most relevant to their target audience. By creating channel-specific strategies to improve and increase audience engagement, I maximized the use of paid advertising options to reach their wider audience on Facebook and Instagram.