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What distinguishes me from the other social media marketing businesses out there? I am strategic. I know what works and what doesn’t. I am experienced. I have a lot of experience in the industry and understand how to increase traffic and produce leads. I am also agile. I constantly seek for novel approaches to redefine the bounds of what is actually possible.
I know that social media is all about creating content that’s engaging, that grabs people’s attention, and that generates the metrics that matter to the business. I am skilled at it and excel at it. So this time our goal was to provide Rawaha with well generated conversions that help them accelerate their sales.
In order to satisfy the specialized demands of Pakistani fragrance enthusiasts and eventually go global, the idea behind RAWAHA was to establish Pakistan’s first domestic perfume brand.
Their major strength is producing exquisite and beautiful copies of popular perfumes from across the world as well as their own original compositions, utilizing the best ingredients while keeping prices low and availability wide to thousands of happy consumers in Pakistan and the surrounding countries.
At some point, RAWAHA will bring all of its knowledge, experience, and skill together with cutting-edge techniques and the highest-quality ingredients to create opulent aromas and perfumes for the entire globe that will proudly bear the label “Made in Pakistan.”
There’s no denying that social media is a great marketing tool. But if you want to use it to its full potential, you need to establish a consistent and effective strategy. To do that I had to:
Establish a regular posting schedule and monitor their social activity of the page on daily basis. While conducting an in-depth research on Rawaha’s target audience. I then had to evaluate and revise their social profiles regularly. Using the channel-specific strategies to improve audience engagement. I had to lead the perfume lovers towards the Rawaha’s social media and website. To generate a massive conversion we had to seriously look into the demographics of Rawaha’s audience likes and dislikes.
I got started right away by setting up a regular publication schedule, keeping tabs on social media activity everyday, and performing extensive research to fully understand the distinctive characteristics of the Rawaha audience. I reviewed and updated Rawaha’s social media accounts on Facebook and Instagram, making suggestions that propelled these sites to the top of their followers’ social feeds.
Since then, I employed channel-specific tactics to increase Rawaha’s profile and audience interaction on each platform. In order to provide timely and high-quality materials to Rawaha subscribers, Senseflow also generated quarterly content packages, including in-depth and beautifully designed whitepapers on some of the hottest perfumery subjects. My meticulously planned and specifically targeted ad campaigns, competitions, and limited-time bargains and offers were used to complement these offerings and our most popular organic content.