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I was approached by Thal Engineering, a company that has been expanding since 1966, with a need for brochure design that reflects their brand’s high caliber. Even though they had a sizable social following, they weren’t happy with the outcomes. Therefore, they sought a brochure that could serve as a categorization record for their work, services, and products. Desiring to grow their viewership, audience participation, and website traffic, and that’s why they wanted acquisition of a Boucher that meets the requirements of their diversified audience. Thal Engineering preferred me for the project.
A nationwide corporation with a variety of businesses, Thal Limited makes engineering items in Karachi, jute products in Muzaffargarh, laminate sheets in Hub, and paper sacks (Hub & Gadoon).
The six companies are involved in the production of high-quality goods for a range of market categories. The Building Material and Allied Product division manages the Jute, Papersack, and Laminate activities, whilst the Engineering segment is involved in the production of automobile parts such as vehicle air conditioners, radiators, electrical systems, and engine components. Thal Limited’s subsidiaries include well-known organizations like Makro-Habib Pakistan Limited, Pakistan Industrial Aids (Private) Ltd, Noble Computer Services (Pvt) Limited, and Thal Boshoku Pakistan (Pvt.) Ltd. in addition to these important operational sectors.
A sound strategy is required for a successful result. The foundation of any successful brand strategy is research. I had a strong understanding of the brief about their ideology and perspective after a multitude of meetings, interview methods, surveys, and competitor analyses. I got the assignment of creating digital strategy for the brochure and maximizing every area of our work for it. I was able to assess the data I obtained and guide the production of tailored content to use it with each particular piece despite having a modest budget and high expectations.
After conducting the thorough research and brainstorming, it was time to concentrate on its implementation. In order to maximize its effectiveness, I had to pick the ideal theme, colors, fonts, and design. The challenge in all of this was just making everything absolutely flawless for Thal and preventing any hassle on our part.
I managed every component of Thal Engineering’s brochure effectively, including content alignments, visually appealing design, readability, ideal font selections, colour schemes, and reader accessibility. The demographic I targeted for Thal’s brand identity was the one who were interested in radiators, wiring systems, and engine components, which is maybe what matters most. I created a new brochure with a variety of visuals, infographics, and other interesting information with that target group in mind. The brochure’s phenomenal expansion was fuelled by our hard work and clients’ co-operation. I streamlined everything in focus and greatly improved the speed of information distribution while also streamlining the specifics of their brochure. I was successful in this since I was able to provide the ideal result after working long hours.